There is a lot of money that can be had when someone focuses their effort in promoting products online. I am referring to affiliate marketing which is can be a huge source of revenue, granted that you have done the right things to make it happen.
Back then, publishers would gain commissions based on how many people have actually clicked on their affiliate links, but that model has changed into a more performance-based scheme where the marketer will only get commissions depending on whether or not their audience does a certain action.
As to what the action is, that actually depends on what the online merchant needs. It can be as simple as signing up to a newsletter or perhaps buying something from an online store.
Today, I am going to talk about the top 5 commandments of affiliate marketing that you should definitely know about if you are going to aspire to become a publisher in the future.
Understand Your Market
If you own a blog or website where you post articles to, then you know that you need to cater to a specific audience. When getting an affiliate program, it is imperative that you only promote the products that can actually provide value to your readers. Otherwise, you’re not really going to maximize your marketing efforts.
Remember that the relevancy of the ads and promotions that you use on the topic that you normally talk about is key here. For instance, if you are writing about sports and your affiliate program happens to be giving you ads or links to printer toners, then that doesn’t really make sense to your target market. If anything, it can actually hurt your credibility since you are pretty much accepting any ads in an attempt to earn money and not exactly providing them some value.
Trust is Important
Building online credibility is important, especially if you want to become a publisher. If you are seen as someone who is a fraud that actually just promotes just about anything just to gain some income, then you are going to bet that you are not going to last in this industry.
Establishing trust and credibility will not only help you gain a huge consumer base, but you are also ensuring that you are getting a large amount of traffic of repeat customers who are actually willing to click on your affiliate links and actually buy what you want them to buy in the first place.
Create Content that is Helpful to Your Readers
One of the best ways you can include affiliate links on your website is to actually create some content. However, creating content just for the sake of it will not matter, especially if it doesn’t provide value to your audience.
Instead, write blog posts that are informative, entertaining, or inspiring. For instance, if you are in the self-help industry, you can provide them with books that have helped change your life. You can also embed affiliate ads that are relevant to the topic you wrote about, as again, ad relevancy can help build trust and credibility.
Always Disclose Info About Your Affiliate Relationships
Back then, I cannot count how many people are being sneaky about their affiliate program. This not only breeds distrust but this can also be seen as a selfish motive, given that you only care about earning money and not giving your audience what they want to receive in the first place.
Be transparent about your affiliate relationships right off the bat by putting a disclaimer at the beginning of your article. Even if you post affiliate ads, if people see that you are transparent and honest about your partnerships, they will not hesitate to contribute to your cause.
Choose the Right Products to Market
The best way to earn as much revenue as possible (using white hat tactics) is to carefully choose the products that you are going to promote on your website and on your content.
That being said, you can enroll to as many affiliate programs as you can and alternately use the affiliate links that you are given. Doing so will give your audience some alternatives depending on what they actually want to buy.
In addition, you can also promote digital information products as well. You do this for two reasons: first is to satisfy your audience’s need for instant gratification and second, you actually earn a higher commission per sale of digital products as opposed to physical ones.