Mobile App

Why is the marketing of mobile apps important?

How can you stop the biggest mistakes an app developer make in mobile app marketing?

Let us see why mobile app marketing is of primary importance before naming them one by one.

About 3 billion people today have their smartphones. The whole landscape of how consumers think, approach, select, and buy has successfully changed smartphones. It can be found on a mobile phone whether it is news, shopping, social media, networking, navigation or entertainment.

Mistake #1: Treating Mobile like a Desktop

Treating mobile as a desktop is the first mobile app marketing sin. A lot of mobile apps are similar to the desktop version, albeit smaller. Businesses try and shrink the desktop version to fit on a small screen and enable it with the same functionalities. However, apps are meant to be different. Apps offer a different experience and therefore they should be treated separately. Over-the-top designs may look good on the desktop. But this might not be the case for mobile

The moment these apps are available, they start collecting downloads that could surprise the business. The general assumption in such cases is that the app is a success without necessarily focusing on the audience that is using the app and also the long-term steadiness of such downloads; also known as Companies should take advantage of the existing website and its audience to carry out appropriate marketing and promotion of any new app. For example, customers should know about the launch in advance. They should be able to relate to the potential benefits that the app will offer. And once you launch the app let your customers that you are Live!

It is normal to assume that mobile users are linked to as many details as a desktop user. Nevertheless, the fact is that it may be very time consuming to type in a mobile device. This should therefore be taken into account in the app.

Mobile users are also always on the go. For businesses, it is therefore necessary to design an easy to navigate mobile-compatible website. Do not hunt for buttons, you should not have a visitor to the website. And also do not forget error #2: development without planning-Many companies are trying to get their app in the app store at the earliest opportunity.

Mistake #2: Developing Without Planning

Many organizations try to make their app available on the app save as soon as possible. The moment those apps are available, they start accumulating downloads that could surprise the business. The preferred assumption in such instances is that the app is a achievement without necessarily focusing at the target market that is the usage of the app and also the long-term stability of such downloads; also known as retention.

Companies should take benefit of the prevailing internet site and its target market to carry out appropriate advertising and advertising of any new app. For example, clients must recognise about the launch in advance. They have to be able to narrate to the potential benefits that the app will offer. And when you launch the applet your clients which you are Live!

Mistake #3: Offering Business Website as an App

With a large number of apps available at the Play Store and App Store, the benchmark of each new app is clearly high. Businesses that launch a cell website and pass it off as an app are signalling to the end-customers that they might not realize what an app definitely is.

This will bring about the end-customers turning closer to alternative answers and real apps. Apps must be constructed to allow access with the slowest of net connection. The end-person is by no means bothered approximately the complexity that goes behind constructing an app. They are entirely centered on their personal revel in of the app.

Error #4: The retention question

The retention of users is one of the biggest problems in the marketing of mobile apps. The majority of users have huge losses. In 6 months or less from the first update, over 90 percent of users finish deinstalling the app.

When a company invests a large sum of money in a mobile app, the key aspects that bring users back to the app are critically understandable. If the app is new to recurrent use, it is likely that it will have an extremely low retention percentage.

Factors such as retention could require 90% of end-users to uninstall apps for overall success within six months or less.

Businesses should not be expected to continue with the traffic inflow in the same way and at the same pace. You don’t return to the same app just because you’re expecting it. The company should therefore take sufficient steps to make sure that the customers are kept and motivated to return.

Exception #5: Customer Base Ignorance

Expertise in marketing strategies could be required for a business to focus continuously on its existing customers. Customers that already exist should never be taken for granted. Always, customers will find solutions, but the company will not.

Existing customers give businesses the perfect opportunity to understand their target audience’s preferences and dislikes. This can be appreciated if the organization should communicate directly with them. Consumers must be aware that companies value it. Bi-way communication is therefore essential for the survival of a company. It is included in the enhanced flow specification.

Companies, which create separate tabs for remarks and review, may want to have a difficult time getting any relevant information because it may be painful for the customers. If a employer is simply inquisitive about remarks, it is essential to make the channels greater on hand and less difficult to use.